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The official launch of Booktime 2010

As part of the social media PR campaign I have been running with Booktrust and Booktime this year, I was invited along to their official launch event at Kew Gardens to tweet live from the goings-on. It was a fantastic day and the kids had so much fun!

Since Booktime began five years ago, they have given away five million books to children across the UK – that’s an exciting achievement don’t you think?

On the day author Geraldine Taylor came along to entertain the children with activities from Slowly, Slowly, Slowly.” Said the Sloth and her own book, this year’s second Booktime title, Why is the Sky Blue? The activities included a rainforest choir with all the children making noises from the different animals in Slowly, Slowly. A sloth apparently makes an ai-ee sound.


Kew Gardens also gave the children activities such as making their own flower out of recycled materials and buttons which they could then take home with them. The children were also given some time to run around like crazy in Kew’s Creepers and Crawlers play area. It was an excellent venue for our launch.

Before the children left for the day they received their book packs for this year. Lots of excited and happy faces. You can read more about our launch over on the Booktime blog and don’t forget, this is the last week of the Eric Carle Prize Draw. Make sure you have nominated your local school or library to receive an exclusive Eric Carle proof.

Please note that all the images used in this post are courtesy of photographer Alex Rumford which is why they are much better than the usual pics in my posts! You’ll be able to see more pictures from the Booktime launch on the Booktime site in the next few weeks.

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